How we work
We tell you up front what we can ship in 6–8 weeks.
Most AI projects fail not because the technology doesn't work -- but because nobody defined success before they started. We scope every engagement around a measurable outcome. That's how we get to 95%.
The problem with how AI is usually done
The technology rarely fails. The implementation does.
67–80% of mid-market AI projects fail to deliver their promised ROI. The reasons are predictable -- and preventable.
No success metric defined upfront
"We want to use AI" is not a brief. Projects without a measurable target can't be declared done -- and can't be called successful.
Strategy without implementation
Consultants produce roadmaps. Nobody builds the system. Businesses pay for a document and get nothing running.
Technology without people
A system can be technically perfect and still fail if the team doesn't adopt it. Most agencies deliver software. Nobody trains the humans.
Vendor dependency
Agencies that build on proprietary platforms leave clients locked in. When the agency relationship ends, the system stops.
We've spent years watching these failure modes repeat. Our process is built around preventing all four.
Our approach
Human-architected. Agent-accelerated.
Strategic thinking comes from Craig and Darryn -- experienced practitioners who've built and managed AI systems across 50+ engagements. Execution is accelerated by AI-native tooling that compresses delivery timelines without compromising quality. Every engagement follows the same architecture: define success → build to spec → measure outcomes.
Phase 01 · 1–2 weeks · AUD $5K–$15K
Define the problem. Set the target. Make the decision.
"We don't know if AI is right for us."
That's the Discovery Sprint's job. You find out before you commit to a build.
The Discovery Sprint is where we earn the right to build something.
We spend 1–2 weeks inside your business. We map the processes you're trying to improve, assess your existing tech stack for integration feasibility, and identify the specific problem worth solving. Then we do something most agencies skip: we tell you honestly whether the ROI justifies the investment.
Some clients run the Discovery Sprint and find that a simpler solution -- not AI -- is the right answer. We'll tell you that. It's not a sales pitch. It's a professional assessment.
What happens in a Discovery Sprint
Phase 02 · 4–6 weeks · AUD $30K–$120K
We build the system. Your team learns to own it.
"We tried something like this before and the team never used it."
We know. That's why change management is standard. The system your team doesn't adopt is a system that doesn't work.
Phase 2 is the build. Everything is defined -- the system design, the integrations, the success metrics, the fixed price. We build.
We work inside your existing stack. No proprietary platform. No new vendor relationships. The system uses the tools your team already has, extended with AI capabilities.
Change management is not optional. Every Phase 2 engagement includes an adoption plan built alongside the system -- not retrofitted after -- plus hands-on training sessions with the people who will use the system daily.
What's delivered at the end of Phase 2
Phase 03 · Ongoing · AUD $5K–$15K/month
We stay until the outcomes compound.
"We don't want to be dependent on you forever."
You won't be. Phase 2 is designed so your team owns the system. Phase 3 is a choice, not a dependency. If you cancel, your system keeps running.
Most AI systems improve significantly in the first 3–6 months as they process real data and we refine the model. The Managed Partnership keeps us involved through that period.
This phase is optional. Many clients complete Phase 2 and manage the system internally. We built it so they can. Phase 3 is for businesses that want a strategic AI partner on retainer.
- ✓Monthly performance review against Phase 1 success metrics
- ✓Continuous model optimisation based on real-world data
- ✓Expansion planning -- where to apply AI next as the first system beds in
- ✓Direct access to Craig and Darryn for questions and strategic decisions
- ✓Priority support -- not a ticketing queue
The number that matters
95% of our engagements hit their defined success metric.
That number means something specific. Before every Phase 2 build, we agree a measurable target with the client -- a specific metric that defines "it worked." The 95% is the percentage of engagements where that metric was hit.
The 5% that didn't hit target: in most cases, the external conditions changed (business pivot, team restructure, market shift) rather than the system failing. We'll explain the details if you ask.
A real engagement
From first call to live system.
What the timeline actually looks like -- week by week.
Week 0
First call (30 mins)
You describe the problem. We ask questions. We agree whether a Discovery Sprint makes sense. If it does, we send a proposal within 48 hours.
Weeks 1–2
Discovery Sprint
Stakeholder interviews, process mapping, stack audit. We identify the system worth building. We agree the success metric. We deliver the go/no-go and Phase 2 proposal.
Week 2–3
Decision point
You review the Phase 2 proposal. Fixed price, fixed scope, fixed timeline. You decide whether to proceed. There's no pressure -- the Discovery Sprint plan is yours regardless.
Weeks 3–8
Build & Integrate
We build. Daily standups at the start. Weekly check-ins through the build. You see the system before it's live. We train the team in weeks 7–8.
Week 8
Launch
System goes live in your stack. Outcome measurement begins from day one.
Weeks 8–12
30-day support window
We stay close. Any issues, refinements, or adoption questions -- we're on it.
Month 3+
Managed Partnership (optional)
If you want ongoing optimisation and a strategic AI partner, Phase 3 begins. If not, you run the system and we're available if you need us.
Ready to find out what we'd build for your business?
Start with a Discovery Sprint. We'll map your problem, assess the opportunity, and give you an honest recommendation -- including if AI isn't the right answer. Fixed price. No surprises. Plain English next steps.